Logo design is the process of creating a visual symbol or emblem that represents a brand, company, organization, or product. It involves combining typography, imagery, colors, and graphic elements to convey the essence of the entity it represents in a visually appealing and memorable way. Effective logo design aims to communicate the brand's identity, values, and personality while ensuring recognizability and versatility across different mediums and sizes. A well-designed logo is essential for establishing brand identity, fostering brand recognition, and making a lasting impression on target audiences.