Flyer design is the process of creating visually appealing and informative printed materials used for advertising, promoting events, products, or services. Typically distributed in public places or through direct mail, flyers aim to capture attention quickly and convey key information concisely. Effective flyer design involves elements such as compelling imagery, clear and concise messaging, attention-grabbing headlines, and appropriate use of color and typography to communicate the intended message and entice the target audience to take action, whether it's attending an event, visiting a store, or purchasing a product or service.